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Using Pay Per Click Ads To Boost Conversions

Posted last April 22, 2012, 8:25 pm in Services report article

Pay per click ads offer an effective marketing technique to promote one's products.  Pay per click campaigns use the search engine results page to target one's keywords.  Each time an internet user clicks on the ad, the advertiser pays for each click to the link.  The most common form of this advertizing is found in Google AdWords.


The goal of PPC marketing is to have a small business marketing ad, through the use of the right keword phrases in one of the highest positions on the results.  The goal is to make it to the first page, if not to the top of the results list.  In order for the advertisement to convert to buying customers, it must capture the interest of the customer.  Even top listing is no good if the ad does not contain the right message.


Keys to creating effective PPC ads


In order for PPC ads to be seen, the target audience must be able to find them.  If the message speaks to the audience it is more likely they will click on the ad to visit the website.  Keep the following in mint to create ad copy for the PPC campaign.


1.  Keyword choices


In order for the online marketing campaign to be successful, you must choose the right keywords.  Locate the less competitive key phrases for the ads to save cost when bidding on keywords.  Tools such as Google's Keyword Tool and Wordtracker can be useful.  Once keywords are located, include them in the title, content and landing page.  This will also help with SEO.


2.  Create the Ad


Effective ads have properly composed titles and copy that use the keywords to grab the attention of individuals using few words.  Within seconds, copy that does not grab attention is discarded by readers.  Use action verbs, highlighting and specials to motivate others to click.


3.  Landing Pages


Once ads are created, be sure the landing page will keep their attention. Good web design helps.  The website content needs to be specific to the content of the ads to encourage conversions.


Pay per click ads offer an effective tool to generate high quality traffic to a website, increase leads-to-sale conversions and promote services and products. Success and maximizing ROI using this marketing technique is more than outbidding the competition to place the advertisement.  As with other search engine optimisation campaigns, you must understand fundamentals to develop an effective plan before the campaign is launched.  Otherwise, you risk wasting money and time on campaigns that produce little, if any fruit.

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