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How To Write Messages On Hold That Will Improve Your Business Image

Posted last April 28, 2014, 10:28 pm in Services report article

 

 

Our creative writers have been writing Messages on Hold for our Smart on Hold Options clients for over 10 years now, so we know that they are pretty good at it. That’s why we have asked them for some tips and tricks to help understand what makes a good On Hold Message. These tips can be taken in and used by any business that currently writes their own Messages … Just remember it’s your customers and potential customers that have to listen to them, not you.

Step One: Keep it simple … When people are On Hold they want something that is easy to digest, nothing too complex. So when you are deciding on a topic for a Message – they need to be kept simple and to the point! You don’t have long to have your say and get your information across while they are on the phone!

Statistic: the average person spends around 13 hours On Hold every year – you want to get it right!

Step two: Keep it clear … With the busy office environment that everyone is working in these days, make sure that you have a clear voice over used for your message. Along with simple wording, sentencing and a simple call to action. Your don’t people On Hold to tell you that it was distracting, hard to hear and just not what they wanted to be made to listen to when calling your business.

Step three: Be easy to find … Mentioning a different phone number, website address or location? Make sure it’s kept simple, even repeated another time – as people are busy, and will sometimes not ask for it again. You want your On Hold Messages to be

Your Messages On Hold are the best way to talk to your callers about what you do, where you are and what benefit your business has to them.

So with an average of 10-20 minutes a week spend on hold, 780 minutes per year leading to 43 days in a person’s life time being spent On Hold … You really want to make those 43 days count! Get your customers spending them listening to something that they can digest, make sense of and in the long term make you some more business out of people already calling your business by offering them something that much better than SILENCE, ice cream truck or the radio with your competitors adverts on them.

Do you want to know more tips on how you can write Messages on Hold that will work for your business? Or find out how your service could be costing your business potential new business? Then head to www.gosoho.com.au and download our FREE report! This non-biased industry report, helps businesses to see how their On Hold is damaging their business and what they can do about it!